Angela roche


Back in 2009, Angela formed DesignByDay, setting out to do things in her way after working as a graphic designer in the industry. She has mastered her craft with skills that range through brand branding, multimedia, and animation, and now leads the way for the studio on creative direction and consultancy. She is an expert in getting the best out of a brief both creatively and technically and has a genuine love to help clients get the best out of every project.

1. Introduce your business and profile in the organization?

I co-founded DesignByDay Ltd. ten years ago with a college graduate friend of mine. We were both pursuing Graphic Design. My co-founder (and very good friend) quit for a while to go traveling and left the world of design.We’re more like 2 independent designers when we first began to find our way around the innovative & digital landscape. My job has developed into Creative Director now, of course, and I’m kind of fine on sales somehow.While my time is best spent working ‘on the business’ rather than ‘in the market’ – I still plunge back into project work, sometimes out of necessity, sometimes out of my passion for design & digital.

2. Which was the purpose behind the formation of this organization?

In the beginning, we didn’t have any clear strategy or idea, simply to pursue our passion for design and hope for the best. DesignByDay was born out of a discussion about a few cans of beer at Sackville Park in Manchester! We thought what the hell if it doesn’t work out, we’re going to just go back to work with someone else. It did work!

Also Read – Interview: Mr. Venkatesh C.R. CEO of Dot Com Infoway

3. List the key services that you offer your customers.

By providing them with the brand, design & digital resources that they need to succeed & effect change, we support organizations with intent. We focus on web development, brand identity, and animation. 3 disciplines that complement and function together to produce outcomes that are more than the sum of their components!

4. What’s your action plan for intuitive UX / UI development of apps and websites?

Simply put, we place heavy emphasis on UX / UI as well as brand identity. Our strength & USP is our ability to take on the challenge of both producing websites that not only work efficiently and are user-friendly – but also connect & interact emotionally. This, along with perspective informed by data and strategic content, is our formula for success.

5. Why does your organization manage communication between employees which helps them to function as a team?

To ensure that communication is as smooth as possible, we use multiple tools, since comms can easily fall even in a small team. We use Slack internally, especially because some of the team also operate remotely. Many tools that we use to collaborate with freelancers and to connect with clients include Teamwork Projects, InVision & Wipster. Usually, we are together in the studio – and put a lot of energy into face-to-face conversations!

6. These are the forms the company pursues project management from scratch to completion and delivery!

This all depends on project specifications and budget but it will unfold as follows in a perfect environment (assuming the website already exists and we are employed to rebuild from scratch):

. Data analysis (Site analytics / anonymous user tracking software such as Hotjar heatmaps, recording, and funnels)
. Kick-off, the workshop with all stakeholders
. Specification
. Internal kick-off
. Migration strategy
. UX & user journey phase
. UI Phase
. Development
. Content population
. User testing
. Training
. Testing
. Deployment and post-launch testing
. Analysis & iteration

7. Which business model do you follow in your organization? – Third-party vendors/outsourcing, or the team at home?

We have an internal core team of our most required skill sets to deliver the vast majority of the work.The core team is very ‘T-shaped’ people, which means they each have a core specialism complemented by a bunch of other valuable skill sets. The UX / UI designers, for instance, are brand designers too, and they can animate. Our front end developer used to be a designer, so he’ll put his designer hat back on when needed! The executive team is now all ex-designers! But the devs are more deeply professional and often don’t break from their work!

8. Share your thoughts on how much this technology-era mobile device boom will make a distinction?

The Mobile App Download will rise 23 percent in the upcoming period and will reach $182B in 2020. Heavy cell phone usage says each will turn as a cell shopper over the next five to ten years. It’s a positive sign for digital companies that are providing the software development program. New technologies like virtual reality ( VR) and other wearables should be integrated to form a more advanced and dynamic application.

9. What do you think about new technologies, such as artificial intelligence & IoT applications?

Blockchain applications have the potential of altering just about anything we do, probably even the means we vote. We won’t be a thing you’ll find on the surface; rather, the technology will be the division of the basic framework that creates more and consistency in our everyday communications.On the other hand, IoT, which bridged all devices in the exchange of knowledge, such as apps, home appliances, electronics, and other gadgets, will revolutionize the mobile app industry. It’ll also help other companies expand.

10. What are the essential principles you consider before selecting the cost of a mobile app?

Okay, I think there are a lot of things to consider before selecting a mobile app’s pricing. Many of these are human capital, regular upgrades or maintenance, monitoring, time, hybrid or native apps, mobile platforms, and computers, etc.


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